Radio Broadcasting

Radio Broadcasting

 This course is intended to cover the necessary introductory radio broadcasting skills:

 COURSE DESCRIPTION:

Radio Broadcasting is an introductory course intended to prepare students interested in a career in radio. This course provides students with an opportunity to work in a real radio studio as well as examine the various departments and personnel that go into making a radio station function. The course is divided into technical and non-technical instruction. Technical Topics: sound, consoles, microphones, basic production and FM station operations. Non-Technical Topics: broadcast performance, news, programming and the history of broadcasting.

 We have established workplace standards that our students are expected to understand and meet. Students will learn the importance of: regular attendance, teamwork, appropriate etiquette in the workplace environment, learning as a lifetime requirement, developing an appreciation for professional quality, being able to recognize career avenues within our field, and learning the materials and processes of the Communications Industry. Further, our students will demonstrate a working knowledge of presentation media, tools and procedures for an introduction to radio broadcasting and other media. Successful completion of the one term class will give the student sufficient skills and knowledge to have a better understanding of the media and how it operates.

COURSE LEARNING OUTCOMES:

Upon completion of this course, students will be able to:

  • distinguish between personal listening patterns
  • demonstrate operation of basic radio station equipment (technological literacy)
  • apply formats, audience demographics, management responsibilities, and programming continuity to the creation of a radio format (critical thinking, historical/societal analysis)
  • apply and evaluate course concepts through listening journal assignments (communication, creative expression)

 JOURNAL ASSIGNMENTS:

Students will keep a journal of their weekly assignments which apply text readings, class lectures, and course concepts. Journals are submitted weekly and must be clearly written, legible, and grammatically correct. Assignments are posted on Monday and due by Friday with limited exceptions to that due date (One of the reasons for the 5 day window is to account for excused absences. If a student is absent for 3 or more consecutive days, extra time will be granted - otherwise students are expected to submit assignments according to their due dates. If a student has an excused absence on a due date or the school has a closing for whatever reason, assignments will then be due their first day back. Make-up work is the student’s responsibility - If a student is absent, it is their responsibility to see me the day they return to school to get their assignments or any missed information.

 

Grades Scale:

A- 89.5% and above

B- 79.5 -89.4%

C- 69.5- 79.4%

D- 59.5-69.4%

F- Below 59.4%

 

Grading Percentages:

Studio Projects - 50%

Weekly Journals - 30%

Participation / Mini Classroom Assignments - 20%

 

Career Opportunities

Employment is available at radio stations in the areas of on-air announcing, news, commercial production, sales/marketing, traffic reporting, and promotions.

The program offers courses that prepare students to find jobs as:

  • Radio air personality
  • Sports play-by-play announcer
  • Radio newscaster
  • Radio commercial producer
  • Commercial copywriter
  • Radio advertising sales executive
  • Traffic reporter

Studio Projects - Students demonstrate the ability to operate basic radio studio equipment: Microphone, Control Board, Mac Computers, CD Burner, Pod Casts, & Internet Streams - Students demonstrate writing / recording skills and the use of a consistent format with regard to target market through the production of a PSA and a Commercial. - Students demonstrate the ability to produce a studio projects that include: Products, Station Call Letters, Slogans, Commercials, PSA, Promotion Items, Interviews, Current Events, Weather Updates & Newscasts…

We have established workplace standards our students are expected to understand and meet. Students will learn the importance of: regular attendance, team work, appropriate etiquette in the workplace environment, learning as a lifetime requirement, developing an appreciation for professional quality, being able to recognize career avenues within our field, and learning the materials and processes of the Communications industry. Further, our students will demonstrate a working knowledge of presentation media, tools and procedures for an introduction to radio broadcasting and other media. Successful completion of the one term class will give the student sufficient skills and knowledge to have a better understanding of the media and how it operates.